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Glide Runway Event

Underwater photoshoot with Shane Gross
Creative Direction
Logo Design & Brand Development
Marketing campaign

Glide Runway Event Logo Design
Glide Runway Event Logo

About the project

Sharks are being wiped out at an alarming rate due to the practice of shark finning. 9 environmentally conscious individuals decided to shed light on the issue while celebrating the limitless talent we have here in YQR.

The marketing campaign stemmed from an underwater photoshoot forcing shark photographer Shane Gross to sit at the bottom of an indoor pool for hours while our models swam by him in heavy dresses. It was a challenge on many fronts, but the results were nothing short of spectacular.

The event itself catered to a variety of tastes featuring local musician Belle Plaine, special guest speaker Claudia Li from Sharktruth, and a stunning ocean inspired runway show.

It was a beautiful night filled with passion and a resolution to make the world a better place.

Glide Runway Event Poster
Glide Runway Event Poster

Being part of such an amazing project was an incredible experience. A huge shout out to Shane Gross Photography for sitting in the pool for 7 hours to get us the perfect campaign shot, and the models that had to swim with all that heavy fabric!

Glide Runway Event Pitch Document
Glide Runway Event Pitch Document
Glide Runway Event Program Design
Glide Runway Event Program Design
Glide Runway Event Program Design
Glide Runway Event Program Design
Glide Runway Event
Glide Runway Event

Models on the runway. Underwater footage provided by Epic Diving, a dive company on Cat Island, Bahamas.

Glide Runway Event

Robin Poitras dancing with her silks.

For the oceans.

Glide Runway Event