Underwater photoshoot with Shane Gross
Logo Design & Brand Development
Sharks are being wiped out at an alarming rate due to the practice of shark finning. 9 environmentally conscious individuals decided to shed light on the issue while celebrating the limitless talent we have here in YQR.
The marketing campaign stemmed from an underwater photoshoot forcing shark photographer Shane Gross to sit at the bottom of an indoor pool for hours while our models swam by him in heavy dresses. It was a challenge on many fronts, but the results were nothing short of spectacular.
The event itself catered to a variety of tastes featuring local musician Belle Plaine, special guest speaker Claudia Li from Sharktruth, and a stunning ocean inspired runway show.
It was a beautiful night filled with passion and a resolution to make the world a better place.
For the oceans.